On Saturday, November 23, 2024 At the prestigious Kotler Awards 2024, the Trang An Scenic Landscape Complex in Ninh Binh province, a UNESCO-recognized world cultural and natural heritage site, was honored with the prestigious “Impactful Destination” award. This accolade is a testament to the province’s successful efforts in building a strong tourism brand centered around the breathtaking Trang An landscape.
The Kotler Awards is an esteemed international award program that celebrates businesses, individuals, and organizations that have made outstanding contributions and achievements in the fields of marketing, business, and strategic management. For Trang An to be recognized as an “Impactful Destination” at this global event is a remarkable accomplishment.
The impacts of the Trang An World Heritage Site on the sustainable development of the tourism industry and the local community are multifaceted. In 2024, the Trang An Scenic Landscape Complex saw significant growth in revenue and visitor numbers, with particularly positive changes in the consumption trends of tourists. Notably, visitor spending at the World Heritage Site increased substantially, diversifying the local economy and providing more job opportunities for the workforce.
One of the must-do experiences for visitors to Trang An is the serene boat tour through the complex’s network of rivers, grottoes, and limestone cliffs. Included in the popular Ninh Binh One Day Tours from Hanoi, this boat excursion allows travelers to immerse themselves in the breathtaking natural scenery and gain a deeper appreciation for the area’s rich cultural heritage.
As the boat gently glides along the calm waters, passengers are treated to awe-inspiring views of the towering karst formations that have been sculpted by nature over millions of years. The journey takes visitors through a series of ancient caves, where they can marvel at the intricate rock formations and learn about the site’s long history of human habitation.
The Trang An Scenic Landscape Complex is considered one of the best models in the world for successfully combining economic development and sustainable tourism. In 2024, it was voted one of the top 10 best travel experiences in the world by readers of the reputable TripAdvisor website, further solidifying its status as a must-visit destination.
2024 marks the 10th anniversary of Trang An becoming the first mixed cultural and natural World Heritage Site in Southeast Asia. This milestone has helped raise the community’s awareness of the importance of preserving the cultural and natural values of the World Heritage Site. Furthermore, the World Heritage status has also created many sustainable jobs for the local community, contributing to the overall socioeconomic development of the region.
